Surface RT to go on Sell at JB Hi Fi in Australia

A couple of days ago we reported that,Microsoft could push the Surface Tablets through Non-Microsoft channels in order to change their current distribution strategy,though there wasn’t any official announcement about the same.


Now as reported earlier by Smarthhouse.com.au (via Microsoft-News),an Australian Retailer JB Hi Fi will start selling the Surface RT tablets from their stores Before the Christmas Holidays.

Here’s what Scott Browning Marketing Director of JB Hi Fi said,

“We have been talking to Microsoft for some time about selling their Surface tablet. It’s now a question of stock levels and whether we can get the device into stores prior to Christmas.”

He added, “This is a product that needs to be exposed to a consumer; they need to touch and feel it and only retail stores can do this. Online is a commodity sell and if a consumer does not know the product or has not seen it in store it is always going to be harder to sell online”.

As per the site,this move by Microsoft is not welcomed by the other Windows 8 partners and they feel that this would affect their own Android and Windows 8 tablet sells.

Let’s  hope that this strategy works for Microsoft and would give a tough competition to the other Android and iOS based devices in the market.

Source[Smarthouse.com.au]