Dell Founder and CEO Michael talked about his company releasing several Windows 8 devices in the near future. He was talking at the Dell World 2011 event at Texas, USA and had this to say to the journalists present at a Q&A session:
“We are very aligned with Microsoft around Windows 8. You’ll hear more about Windows 8 from us and see a wide range of products released,”
He did not mention the device type, market segment or anything. But it is quite obvious to the industry people that Dell will be looking release Windows 8 tablet devices.
If the excitement around the Windows 8 Developer Preview is any indication, companies are really excited to see the potential of the OS on consumer oriented tablet. Everything from the fresh UI to the workflow design has been built from the ground up to be touch oriented. Even the app development principle states “touch first” for Windows 8. Hence, it is certainly going to a strong player in the segment.
In addition to that, Windows 8 will be pan-hardware platform OS that will run on traditional PC’s, Smartphones and tablets. From a device manufacturer point of view, this translates to easy communications between its various products. Having this level of integration between your main computer, your companion device (tablet) and your mobile device is something that would definitely interest Dell. The company makes all of these items with varying degrees of success and they will have a large audience to play with.
Windows 8 will be taking over from Windows 7 and will be the future version of the world’s most common operating system. The long term market share and market penetration potential of this OS is extremely favorable. And compared to the Android OS, it is likely to have a presence that is larger by several orders of magnitude.
The Android comparison comes in because of Dell’s last few attempts at cracking the tablet market. Although Steve Felice, president of Dell’s consumer, small and medium business division, said that their earlier (mobile) products were only released to gauge market reaction and was produced in small quantities — the truth is something else altogether. Dell was very bullish on Android for creating a tablet that would compete realistically with iPad. The end result was very disappointing and the device hardly sold.
So with Windows 8, Dell sees a superior platform in terms of expanded usability. In addition to that, the third-party interest in Windows 8 is bound be higher than Android because of large third-party ecosystem that Microsoft already has for its products. This in turn will mean a faster growth curve for the Windows 8 third-party ecosystem and that might translate to improved user experience if MSFT takes proper care while curating the app store.
Dell has made it clear that it is looking to capture the client section of the market that constitutes 95% of the market. That is where the money is and Windows 8 seems primed to become big in that section.